Description:
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and... Show More
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and industries and identifies marketing activities that are affected by its usage. This journal publishes original and reviewed papers, case studies, conference reports, management reports, book reviews, notes, and commentaries on all aspects of customer relationship marketing and management.
Mission & Scope:
The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically... Show More
The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically analyze real-life situations with the objective of identifying good practice in the implementation of CRM approach and its effect on customer behavior.
Coverage:
- B2B marketing
- B2C marketing
- C2C marketing
- CRM and customer trust
- CRM and customization
- CRM and personalization
- CRM capabilities
- CRM components
- CRM implementation models
- CRM in financial services
- CRM in health care services
- CRM in hospitality, tourism, leisure, and events management
- CRM software
- CRM strategies
- Customer Behavior
- Customer Loyalty
- Customer Relationship Management (CRM)
- Customer Retention
- Customer Satisfaction
- Database marketing
- Enterprise resource planning (ERP)
- Measuring CRM performance
- Mobile CRM
- Online community management
- Online Consumer Behavior
- Online customer relationship marketing
- Performance measurement
- Relationship Marketing
- Sales force automation
- Supply Chain Management (SCM)
- Total Customer Relationship Management (TCRM)
- Web CRM
IGI Global holds its journals to the highest ethical practices.
View Full Editorial PolicyArticle Processing Charge (APC):
Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through
the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based
on the results of the double-blind peer review process.
What Does IGI Global's Open Access APC Cover?
In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions.
Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time
article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:
- Digital tools used to support the manuscript management and review process
- Typesetting, formatting and layout
- Online hosting
- Submission of the journal's content to numerous abstracts, directories, and indexes
- Third-party software (e.g. plagiarism checks)
- Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
- All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
- The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
the authors - Professional line-by-line English language copy editing and proofreading*
*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.
APC Subsidizing and Funding
To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding.
Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC funding, discounts, and more.
Learn More
IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently launched an
Open Access Funding Resources page for researchers to browse.
This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's
submission guidelines
and
before you write page,
which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration,
please begin the submission process below.
All inquiries regarding IJCRMM should be directed to the attention of:
Submission-Related InquiriesAll inquiries regarding IJCRMM should be directed to the attention of:Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
E-mail:
ijcrmm@igi-global.comAuthor Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.comOpen Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.comProduction-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.comRights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.comPublication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.comDiscoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100
All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in
IGI Global's InfoSci® platform.
The International Journal of Customer Relationship Marketing and Management (IJCRMM) is owned and published by IGI Global.
International Journal of Customer Relationship Marketing and Management (IJCRMM) is editorially independent, with full authority of the journal's content falling to the Editor-in-Chief and the journal's
Editorial Board.
The In-House Editorial Office manages the publishing operations of the journal.
IGI Global
701 East Chocolate Avenue
Hershey, PA 17033
USA
Principal Contact
Grace Long
Managing Editor of Journal Development
IGI Global
Phone: (717) 533-8845 ext. 147
E-mail: glong@igi-global.com
Support Contact
Marissa Massare
Development Editor - International Journal of Customer Relationship Marketing and Management (IJCRMM)
IGI Global
Phone: 717-533-8845
E-mail: mmassare@igi-global.com