This book provides comprehensive information and real cases illustrating the policies and procedures for Non-Profit Organizations (NPOs) engaged in social media. More specifically, it not only provides the advantages for NPOs using social media, but also illustrates the help that stakeholders gain through thus building and sustaining relationships with their audiences, thereby facilitating the process of community building. Furthermore, this book can help stakeholders to understand the effectiveness of social media policies.
– Dr. Chia-Wen Tsai and Dr. Min-Ling Hung, Ming Chuan University, Taiwan
Editors Asencio and Sun present students, academics, researchers, and professionals working in a variety of contexts with a collection of case studies involving the strategic use of social media to advance the mission of a variety of nonprofits operating in a number of contexts. The editors have organized the eleven contributions that make up the main body of the text in five sections devoted to social media utilization and fundraising, social media utilization and advocacy, marketing and the use of social media, organizational learning and social media, and organizational capacity and social media.
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