In less than a decade, mobile technology has revolutionized our cultures, societies, and economies by impacting both personal and professional aspects of human life. Mobile technology has therefore become the fastest diffusing technology in history, expanding and transforming existent possibilities by making technology accessible and ubiquitous.

Emerging Perspectives on the Mobile Content Evolution seeks a better understanding of the centrality of mobile content in the recent and coming evolution of both the ICT ecosystem and the media industry. This publication appeals to a broad audience within the interdisciplinary field of media studies, covering topic areas such as journalism, marketing and advertising, broadcasting, information management, media management, media economics, media- and technology-related public policies, media sociology, audience/consumption studies, and arts.

This publication presents a multi-disciplinary discussion through a collection of academic chapters covering topics such as mobile communications and entrepreneurship, reflection on wearables and innovation, personal and mobile healthcare, mobile journalism and innovation, and behavioral targeting in the mobile ecosystem.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Digital Business Models
Entertainment Industries
ICT Ecosystem
Innovation
Mobile Content Applications
Personal Information Economy
Wearable Technologies

Reviews & Statements

Communications and other researchers from Europe, the US, and Brazil contribute 18 articles on mobile content evolution, focusing on the nature of digital content distribution in the evolution of mainstream digital companies, the role of digital and mobile content in new consumption habits related to identity, and the importance of personal information management as an economic asset.

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Editor/Author Biographies

Juan Miguel Aguado teaches Communication Theory at the School of Communication and Information Studies, University of Murcia (Spain). His publications include: Mobile Society: Culture, Identity and Technology (Edited with Inmaculada J. Martínez, 2008), Movilizad@s: Women and mobile Communication in the Information Society (with Inmaculada J. Martinez and Iolanda Tortajada, Spanish Women Studies Institute, 2009), Technology and Social Complexity (Edited with Eva Buchinger and Bernard Scott, Editum, 2010) and Mobile Communication: Towards a New Media Ecosystem (Gedisa, 2013). Juan Miguel's research includes mobile communication's ecosystem and its social and cultural implications. He is currently coordinating the final phase of a 4 year research project on the evolution of mobile content and media supported by the Spanish Ministry of Science and Innovation and together with Inmaculada J. Martínez and Claudio Feijóo.

Claudio Feijóo holds an MSc and PhD in Telecommunication Engineering and an MSc in Quantitative Economics. He is professor at the Technical University of Madrid (UPM) where he researches on the future socio-economic impact of emerging information society technologies, in particular, from an ultra-broadband, mobile and content perspective. Currently he serves as Co-Director of the Sino-Spanish Campus at Tongji University in Shanghai. He is also the co-founder and coordinator of the ICT area in the international master programme on city sciences and main responsible of the organizing committee of the International Conference in City Sciences. He spent two years at the Institute for Prospective Technological Studies of the European Commission researching on the future prospects of mobile content and applications. He also directed the Chair in Telecommunications Regulation and Information Society Public Policies at UPM. He participated in the information society development plans and broadband deployment strategies while being adviser for the Spanish State Secretary on Telecommunications and Information Society. On the entrepreneurial side, for three years he was dedicated to launch a university spin-off devoted to the transfer of know-how in technology, media and telecommunications. Since then he has participated in numerous start-up companies. He has also been involved in numerous research, development and consulting projects, both public and private, in Europe, Latin America, North of Africa and Asia. He lectures regularly in international seminars and postgraduate courses and has authored more than 200 publications in books, journals and conferences. He is guest lecturer at IE Business School on digital business and disruptive ICT, and member of the board of the International Telecommunications Society.

Inmaculada J. Martinez is an Assistant Professor at the School of Communication and Information Studies, University of Murcia (Spain) where she teaches Advertising Ecosystem. Her publications include Mobile Society: Culture, Identity & Technology (2008), Mobilized: Women & Mobile in the Information Society (2010), and Mobile Communications: Towards a New Digital Ecosystem (2013). Her research interests include mobile advertising and marketing, mobile merchandising, the new media impact on consumer behaviour and mobile communications from a gender perspective. Together with Juan Miguel Aguado, she is currently coordinating an international four year research project on the impact of personal information management as an economic asset revolutionizing both the digital media and advertising systems.

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