Global Entrepreneurship and New Venture Creation in the Sharing Economy

Global Entrepreneurship and New Venture Creation in the Sharing Economy

Norhayati Zakaria, Leena Ajit Kaushal
Indexed In: SCOPUS
Release Date: July, 2017|Copyright: © 2018 |Pages: 244
DOI: 10.4018/978-1-5225-2835-7
ISBN13: 9781522528357|ISBN10: 1522528350|EISBN13: 9781522528364
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Description & Coverage
Description:

Technological advances have resulted in higher development of online businesses. As such, new entrepreneurs need to develop a different set of skills and strategies to be successful in the realm of digital business.

Global Entrepreneurship and New Venture Creation in the Sharing Economy is a pivotal reference source for the latest scholarly research on knowledge and skills essential to entrepreneurs for new business start-ups in the globalized and digital age. Featuring extensive coverage on a broad range of topics such as branding, social capital, and e-commerce, this publication is ideally designed for professionals, researchers, and academicians seeking current research on developing the right mindset, culture, and behaviors for business success in the digital age.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Branding
  • Corporate Entrepreneurship Capability
  • E-Commerce
  • Entrepreneurship Education
  • Human Capital
  • Small and Medium Enterprises (SMEs)
  • Social Capital
  • Venture Capital Landscape
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Editor/Author Biographies
Dr. Zakaria, Ph.D. in Information Science and Technology and MPhil. of Information Transfer, both at Syracuse University and MSc. Management at Rensselaer Polytechnic Institute, Troy, NY. As an Associate Professor, she is currently attached at Faculty of Business and Management at University of Wollongong in Dubai, United Arab of Emirates. Her educational training bridges interdisciplinary fields of cross-cultural management, international human resource management, and information science. With her educational training abroad and experiences as an expatriate, she is culturally competent to the myriad culturally-attuned behaviors of global workforces. With her research program looking at an innovative work structure called global virtual teams and a new form of expatriates such as self-initiated expatriates, she explores key questions of ‘how do we manage the impact of culture on global talents face-to-face and virtually and how do we inculcate cultural intelligence among them?’ by using qualitative research methods. She is also engaged in research to explore a new way business is conducted via the digital platform and how such business model shapes the culture of the consumerism and entice them to buy goods and services in different forms for different reasons.
Leena Ajit Kaushal, Ph.D., is Assistant Professor at Management Development Institute (MDI), Gurgaon, India. She has received Postgraduate Certificate in Academic Practice from Centre for the Enhancement of Learning and Teaching (CELT), Lancaster University, UK and holds a status of ‘Associate of United Kingdom Higher Education Academy’. She has co-authored a book on Managerial Economics by Cengage Publishing. She is credited with research publications and case studies in various refereed national and international journals. Her research interest lies in the field of Development Economics, Foreign Direct Investment, Sharing economy and Macroeconomic issues and policies.
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