This book documents the challenging landscape that surrounds the current fashion and textile industry, and provides a review of the critical issues on cutting-edge theories and developments. It is divided into four major sections containing 23 chapters: Consumer Engagement and CRM; Digital Innovation; Education, Ethics, and Management; and Manufacturing and Logistics. Issues discussed include sustainable fashion consumption, virtual reality in fashion retail, managing and influencing customer behavior, fashion retail innovation, brand personality and social status, marketing and design, supply chain and logistical processes, green strategies, electrotextiles, and globalization and diversification, to name just a few. This book is a wealth of information on breakthroughs in research and practice for this industry, and I highly recommend to those libraries which have specialized collections or researchers in this area.
– Bradford Lee Eden, American Reference Books Annual