Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society.

Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Consumer Behavior
Cryptocurrency
Currency Exchange
Customer Satisfaction
E-Business
Global Market
M-Commerce
Mobile Marketing
Mobile Security
Social Media

Reviews & Statements

"The mobile phone devices are a powerful tool in our daily routine. These devices are a lever to access innovative Business Development and E-commerce as mobile services. Their growing power processing capacity, along with new interfaces will be a relevant push for all these new mobile services. In particular, the current 5G network with its low latency and high bit rate will help the proliferation of current and future business models."

– Prof. Justino Lourenço, Polytechnic Institute of Gaya, Portugal

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Editor/Author Biographies

Francisco Liébana-Cabanillas holds a PhD in Business Sciences from the University of Granada (Spain). His main area of research and interest in the field is the effectiveness of mobile and online banking, Internet consumer Behavior, e-banking acceptance, social media and tourism. He has published articles on these topics in various academic journals, such as Tourism Management, International Journal of Information Management, Computers in Human Behavior, Expert Systems with Applications, Industrial Management & Data Systems, Technological Forecasting and Social Change among others, as well as in national and international conferences (EMAC, AEMARK, Hispanic-Lusitanian Congress in Scientific Management, AEDEM, GIKA, Global Management, etc.).

Zoran Kalinić is an Associate Professor at the Faculty of Economics, University of Kragujevac, Serbia and holds Ph.D. degree in Mobile Information Systems Design of the Faculty of Engineering, University of Kragujevac. He has been involved in several research projects related to information systems and software design. Also, he has taught as a guest lecturer at Cracow University of Economics, Poland, University of Maribor, Slovenia, Saimaa University of Applied Sciences, Finland, University of Evora, Portugal and University of Economics in Katowice, Poland. His current research interests include mobile and e-commerce, mobile and e-business and the application of artificial intelligence techniques in business and management.

Iviane Ramos de Luna is an Assistant professor in the Economic and Business Studies Department at the Open University of Catalonia (Spain). She holds a Ph.D. in Business Sciences and a Master’s degree in Marketing and consumer behavior from the University of Granada (Spain), and has a degree in Business Administration from CESED - Higher Education and Development Center (Brazil). She is a member of the Digital Business Research Group (DigiBiz), officially recognized as a Consolidated Research Group, and collaborates as a researcher in the "Gestão Empresarial" research group from the State University of Paraíba-UEPB (Brazil). Currently, her research focuses on consumer behavior in relation to technological innovations, especially in matters related to e-commerce, m-commerce, mobile payments, financial applications/platforms and sharing services. The results of her research have been published in relevant journals in the scientific environment (Technological Forecasting and Social Change, Journal Economic Research-Ekonomska Istraživanja, Technology Analysis & Strategic Management, etc.) and in various national and international conferences (International Marketing Conference AEMARK, 8th International Scientific Conference: Challenges of the 21st Century Economy - Krakow, EMAC Conference, etc.).

Inma Rodríguez-Ardura is Associate Professor of Marketing and the Director of the Digital Business Research Group at the Open University of Catalonia (Universitat Oberta de Catalunya). In addition to this, Dr Rodríguez-Ardura is a part-time faculty member at the University of Miami Business School and Co-Editor of the Journal of Theoretical and Applied Electronic Commerce Research. She has served at the University of Oxford, as Visiting Fellow of the Oxford Internet Institute, and at Babson College, as Visiting Professor. Her research interests gravitate towards digital marketing and online user experience.

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