Creativity must be turned into innovation that adds value and leads to strategic action. Innovation is often associated with Silicon Valley, expensive research and development departments, and expensive commercialization that primarily benefits a small portion of the world’s population. A small portion of the world’s population working together to solve wicked green problems is not enough either. Green creativity and eco-innovation are necessary to help solve green problems by making products and services available and affordable to the masses.

Multidisciplinary Approaches in AI, Creativity, Innovation, and Green Collaboration focuses on the importance of green creativity, eco-innovation, and collaboration to create a more sustainable world. It builds on the available literature and joint expertise in the field of management while providing further research opportunities in this dynamic field. Covering topics such as eco-leadership, green marketing, and social responsibility communication, this premier reference source is a comprehensive and timely resource for government officials, decision makers, business leaders and executives, students and educators of higher education, librarians, researchers, and academicians.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Eco-Innovation
Eco-Leadership
Gamification Approaches
Green Creativity
Green Marketing
Green Paradox
Green Products
Metaverse
Project Management
Public Sector Enterprises
Social Responsibility Communication
Sustainable Construction Projects

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Editor/Author Biographies

Ziska Fields is an Associate Professor in the College of Business and Economics, Department of Business Management at the University of Johannesburg (UJ). Prof Fields is an Alumna at the University of KwaZulu-Natal (UKZN) in Durban and an external researcher and habilitator at the Chair of Innovation Research and Technology Management, Chemnitz University of Technology. She has recently qualified as a Neethling Brain Instruments (NBI) Practitioner focusing on identifying and developing peoples preferred thinking styles and to help them think more creatively at school, university and in the workplace. She has been appointed as the Ambassador for the World Creativity and Innovation Week (WCIW) and World Creativity and Innovation Day (WCID) in South Africa, as well as some southern African countries like Namibia and Botswana for 2021. The purpose of this role is to connect cities, regions and countries to the WCIW creative community and to foster creativity by promoting, empowering and supporting the WCIW’s creativity mission. Professor Fields has 13 years’ experience in the Financial Industry and 12 years’ experience in Higher Education experience. Her qualifications include a BA degree (Communication Sciences), Diploma in Management Studies, MBA (Cum Laude) and PhD (Business Administration). She teaches and supervises various Management and Entrepreneurship focus area at undergraduate and postgraduate levels. Her research and supervisory focus areas include Entrepreneurship, Higher Education, Responsible Management and Human Resources with a focus on the Fourth Industrial Revolution. Her main research focus area and passion is theoretical and applied creativity across various disciplines and contexts. She developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. She edited five books published by IGI Global titled “Incorporating Business Models and Strategies into Social Entrepreneurship”, “Collective creativity for responsible and sustainable business practice”, “Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution”, “Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution” and “Imagination, Creativity and Responsible Management in the Fourth Industrial Revolution”. She is currently busy with a book titled “Using Global Collective Intelligence and Creativity to Solve Wicked Problems: Emerging Research and Opportunities” which should be published by the end of 2020. She also has various other research areas, which include Entrepreneurship, Management, Innovation, Higher Education, Responsible Management Education, Human Resources, Future Studies and Information Technology. She edited four books titled “Incorporating Business Models and Strategies into Social Entrepreneurship”, “Collective creativity for responsible and sustainable business practice”, “Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution”, “Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution” and “Imagination, Creativity, and Responsible Management in the Fourth Industrial Revolution”. She has published various book chapters and papers and presented various conference papers. Professor Fields developed two theoretical models to measure creativity in South Africa, focusing on youth and tertiary education. Professor Fields is a driven, dedicated and passionate person who loves animals, learning new things and is constantly inspired by the positive and life-changing impact that education can have on people. Her objective is to make a difference by empowering people and helping them to reach their full potential. She strongly believes that creativity and entrepreneurial action can help people to create a better and sustainable future for themselves and society.

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