It seems that when businesses were finally understanding, implementing, and getting used to industry 4.0, the term 5.0 came about. Industry 5.0 takes human touch, innovation, and efficiency a step further in creating a turnaround strategy for corporate governance. This transformation has brought many questions to the minds of stakeholders such as when and why this happened. In order to explore the answers to these questions, further study is required to understand the prospects and challenges.

Opportunities and Challenges of Business 5.0 in Emerging Markets discusses the present state and future outlooks of Business 5.0 and aims to achieve comprehensive insights on the implications of Business 5.0 in the emerging markets. The book also provides insights to marketers, entrepreneurs, and practitioners to unravel the opportunities and mitigate the challenges in the competitive world. Covering key topics such as big data, e-commerce, and value creation, this reference work is ideal for policymakers, business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Artificial Intelligence
Augmented Business
Big Data
Digital Disparities
E-Commerce
Human-Tech Symbiosis
Information Systems
Marketing
Phygital Retail
Technology Adoption
Value Creation

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Editor/Author Biographies

Sumesh Dadwal has 22 years of experience in research, teaching, e-Learning, quality management, and examination assessment in a wide range of business subjects. Currently, Sumesh is working as a Sr. Lecturer of Strategy and Course Director at LSBU Business School. Before joining LSBU, he worked as Sr. Lecturer, Dissertation Lead, and Programme Leader with Northumbria Universities London campus and also as an associate with London Graduate School and Regent College London (Bucks New University and the University of Bolton, UK). Dr Dawdal has also worked as an associate lecturer with Birkbeck College (UoL), University of West London, Plymouth University (GSM, London), Uni of Roehampton UK, and also worked as a Sr. lecturer and Programme Leader (MBA) at Glyndwr University London. Sumesh has hands-on experience in managing departments and in supporting the implementation of effective quality management systems. Previously, Dr Dawdal has also worked with QAA, UK, He has designed, developed, and supported for validation and review of the various programme. He has published in journals and books.

Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in business academic research .His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He has edited book on Opportunities and challenges in Business5.0 and drivers of SME Growth and Sustainability in Emerging Markets from IGI global.

Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, LPU, Punjab. His research & teaching interests entails areas like Business Models, Market Orientation & Political Marketing. He is the recipient of Junior Research Fellowship from University Grant Commission of India and other research grants from bodies like UK-India Education and Research Initiative (UKIERI); European Commission; and Department of Science & Technology (DST), Government of India. He is a Wiley Certified Design Thinking Practitioner and has conducted several training programmes on design thinking, selling skills, changing business models, brand building and customer orientation etc. for corporates like India Oil, Radington etc

Gursimranjit Singh is working as an Assistant Professor in the Department of Humanities and Management, Dr. B.R. Ambedkar National Institute of Technology Jalandhar, Punjab, India. He received his Doctoral in Management from the I.K. Gujral Punjab Technical University, Kapurthala, Jalandhar, India. He has published several research articles in international journals of repute. He has also published several book chapters published with IGI Global and Taylor and Francis. Further, he has presented research papers in various international conferences.(1343d6b5-89fb-4f8f-9996-b8adf4b4c022)

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