The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability.

The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in today’s context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

Branding
Climate Change
Corporate Social Responsibility
Digitalization
Green Marketing
Marketing
Marketing Ethics
Social Marketing
Sustainable Consumption
Sustainable Marketing

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Editor/Author Biographies

Iza Gigauri is based at St. Andrew the First-Called Georgian University. She received her PhD in Business Administration (Summa Cum Laude) from Ivane Javakhishvili Tbilisi State University (Georgia). She holds an MBA from Business School Netherlands (The Netherlands) and an MBA with the highest honors from the American University for Humanities (Georgia). She is a graduate with honors from Ilia State University (Georgia) and from Ruhr-University Bochum (Germany). She delivers lectures and teaches seminars at all three levels of higher education. She is an expert, opponent, and supervisor of doctoral dissertations and Master’s theses. She won a number of international scholarships and awards in the field of her academic specialization. Her research interests include corporate responsibility, marketing, sustainability, social entrepreneurship, HRM, and leadership. She participated in 35 international scientific conferences and has published over 70 peer-reviewed papers, 2 books, and 14 book chapters. She is a scientific committee member and keynote speaker at international conferences, a guest editor, an editorial board member and a reviewer at international journals within Emerald, Springer, IGI Global, Frontiers, Taylor & Francis, Elsevier, Wiley, and Inderscience.

Maria Palazzo (PhD) is Associate Professor at Universitas Mercatorum, Rome, Italy. She was a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the ‘Sustainability Communication Centre’ (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, tourism, community relations, and sustainability. Her articles have been published in Journal of Cleaner Production, Current Issues in Tourism, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Qualitative Market Research: An International Journal, Journal of Brand Management and in other academic outlets.

Maria Antonella Ferri is Chair and Full Professor of Management at Universitas Mercatorum, where she teaches Strategy, Marketing and Management. She got a PhD in Business Management at The University Ca’ Foscari of Venice; she became researcher at the University of Rome “La Sapienza” and then Associate Professor at the Parthenope University of Naples. She is interested in strategic sustainability, social responsibility, management and marketing. She published several books and articles on these items on national and international journals such as TQM journal and Journal of Business Research.

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