Smart and Sustainable Interactive Marketing

Smart and Sustainable Interactive Marketing

Release Date: January, 2024|Copyright: © 2024 |Pages: 320
DOI: 10.4018/979-8-3693-1339-8
ISBN13: 9798369313398|EISBN13: 9798369313404
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Description & Coverage
Description:

In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge.

This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

This resource offers a compelling solution for academic scholars, students, and professionals alike. Smart and Sustainable Interactive Marketing emphasizes the impact of transformative technologies and their role in the sustainability of marketing and sales systems. The book equips readers with the knowledge and tools necessary to address the challenges and opportunities presented by Industry 5.0 and Society 5.0. This is a must-read for those seeking to usher in a new era of marketing that is not only smart but also eco-conscious and ready to meet the demands of the fourth industrial revolution.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Contemporary Economies
  • Digital Technologies
  • Eco-Conscious Consumers
  • Fourth Industrial Revolution
  • Industry 5.0
  • Marketing Strategies
  • Sales Systems
  • Smart Marketing
  • Sustainable Development
  • Sustainable Marketing
  • Traditional Marketing
  • Transformative Technologies
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Editor/Author Biographies

Hamid Reza Irani, Ph.D., is a respected figure in the field of Management and Accounting, currently affiliated with the University of Tehran. He completed his education with a Ph.D. in Management from the University of Tehran, College of Farabi, an M.Sc. in Executive Master of Business Administration, and a B.Sc. in Industrial Engineering. Hamid Reza is a prolific researcher, with a focus on topics such as consumer behavior, social commerce, and ecotourism, among others. He has authored numerous articles in reputable journals and co-authored several books, including "Marketing 5.0: Technology for Humanity." Hamid Reza is also actively engaged in academic conferences, presenting papers on various subjects related to his field. He continues to contribute significantly to academia and mentor future scholars in Management and Accounting at the University of Tehran.

Hamed Nozari is a research assistant in Industrial engineering at the Iran university of science and technology. He holds a Ph.D. in Industrial Engineering with a focus on Production Management and Planning and PostDoc in Industrial Engineering from the Iran University of Science and Technology. He has taught various courses in the field of Industrial Engineering and has published many books and papers as well. Now he is a researcher in the field of digital developments and smart systems and optimization.

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