Cases on Chinese Unicorns and the Development of Startups

Cases on Chinese Unicorns and the Development of Startups

Projected Release Date: June, 2024|Copyright: © 2024 |Pages: 350
DOI: 10.4018/979-8-3693-2921-4
ISBN13: 9798369329214|EISBN13: 9798369329221
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Description & Coverage
Description:

In today's dynamic landscape of global entrepreneurship, understanding the intricacies of China's burgeoning startup ecosystem poses a significant challenge for scholars and business enthusiasts alike. The Chinese market continues to produce an increasing number of unicorn companies, which are companies that are privately owned and valued at over one billion US dollars. There is now a pressing need to dissect their growth trajectories, financial strategies, and leadership dynamics. However, accessing credible and comprehensive insights into these companies' journeys still needs to be discovered, hindering academic inquiry and practical business discussions.

Cases on Chinese Unicorns and the Development of Startups emerges as a beacon of clarity amidst this complexity. Through a meticulously curated collection of case studies, this book offers a solution to the problem of understanding China's startup landscape. Each case study thoroughly explores a different Chinese unicorn, presenting verifiable information on the company's evolution, market presence, revenue streams, leadership transitions, and funding sources. By delving into the real-world experiences of these companies, the book equips scholars, researchers, and business practitioners with the practical insights needed to navigate the nuances of the Chinese market and replicate success in diverse global contexts.

With its decadent array of topics and comprehensive analyses, Cases on Chinese Unicorns and the Development of Startups is an indispensable resource for academic institutions, research libraries, and business schools. Whether seeking to understand market dynamics, glean leadership lessons, or devise growth strategies, readers will find a roadmap to deciphering the complexities of China's startup ecosystem in this book. This casebook enriches academic discourse by bridging the gap between theory and practice. It empowers entrepreneurs, investors, and business leaders to thrive in the ever-evolving world of global entrepreneurship.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Business Setup
  • Company Details
  • Funding Sources
  • Growth Strategies
  • Investment Rounds
  • Journey of the Startup
  • Leadership Changes
  • Leadership Dynamics
  • Market Presence
  • Past Leaders
  • Products and Services
  • Revenue Streams
  • Success Challenges
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Editor/Author Biographies
Elhaoussine Youssef is a researcher and professional from France. He has a scientific background in Physics, Chemistry, Analytical Chemistry, and Marketing and Entrepreneurship. He has been working in China for more than 5 years as a production manager for a French printing consumables retailer, developing a manufacturer network and monitoring production in China and Europe. In 2013, he decided to pursue an academic career. His research focused on consumer behavior in China. After that, he became a researcher for the Sun Yat-sen International School of Business and Finance, specializing in B2B branding strategies for Chinese factories and the Belt and Road Initiative. He is regularly invited by trade organizations to provide the latest developments on brand strategies. He is now an Assistant Professor at the Faculty of Business and Management of BNU-HKBU United International College.

Dr Henni Appelgryn started teaching in China in 2007. He is a Lecturer in the Division of Business and Management (DBM) at United International College (UIC), where he has been since 2014. He received his PhD and DBA in Business Administration from the Swiss Management Center University, Switzerland in 2015. Additionally, he received his MBA from the University of South Africa. Before moving to China, he was an entrepreneur with more than 20 years of business experience in South Africa. Amalgamate his subject knowledge in Marketing Management and Entrepreneurship with his extensive experience in business complement his understanding of the global competitive entrepreneurial environment.

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