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In the long process of human social development, the truly meaningful and valuable “message” is not the communication content of each era, but the communication tools used and the social changes it brings (Huang et al., 2015). With the further development of the internet, the next blue ocean of digital information technology revolution is coming out. Network refers to the dissemination of human information through computer networks (Gretry et al., 2017). Information in the network transmission is stored in digital form, spread at a high speed through the computer network, and read by computers or similar terminal devices. The interpersonal social network of information dissemination is a complex social network that is determined by the network topology structure and the connection relationship between nodes in a specific situation (Du & Dao, 2014). However, as a rising medium, the network is more deceptive than the traditional media because its information dissemination has no center or margin. With the increasing number of internet users, the social influence of the internet is constantly expanding. In the era of Web 2.0, every netizen holds the initiative of information, and every netizen is a small network medium. They will freely express their views and opinions on the affairs of enterprises or governments from their own perspectives (Yan et al., 2016). As the main body of information dissemination, netizens have the purpose, initiative, and enthusiasm. They are influenced by other subjects and environments, and their behavior also directly or indirectly affects other subjects and environments. On the whole, the emergence of the internet has made the prediction of the global village closer and closer to reality. We have seen the tremendous power of the internet media and its gradually mature development state. Through the network, people can freely carry out data transmission and information conversation. It has brought unprecedented changes to people’s lives and brought great changes to all walks of life, including the communication industry.
Metaverse is different from the “virtual world” and video games. It originated from science fiction. Nowadays, the concept of metaverse is exploding, and some people call it the ultimate form of internet (Alsamhi et al., 2022). As the framework concept, the underlying logic and the technical reserve all have certain foundations; the metaverse, as a parallel world of the network, is not within reach, but it is not out of reach (Liu & Li, 2015). The metaverse discussed in this paper is not simply equal to digital games and virtual reality. Metaverse is a new internet application and social form that integrates virtual and real situations and is produced by integrating a variety of new technologies. It closely integrates the virtual world with the real world in social, economic, cultural, social, and identity aspects. It also allows users to produce content and edit the environment. Meta-concept is essentially a pioneering application of information value at a higher level, and the core value of media industry lies in information itself. In the new media era, users can be information receivers of online media, or disseminators who use online media to publish information. The traditional communicators have changed, and the source will also change (Hopp & Vargo, 2017). The emergence of new media tools has changed the way we spread information and has made a profound impact on our lives. Throughout the history of media development, with the birth of the internet and the development of new media, Marshall McLuhan’s advanced theory is being realized one by one. Based on this development, this paper discusses the issue of new media communication in the metaverse era.