International Journal of Online Marketing (IJOM)

Open Access Article Processing Charge (APC)

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Journal Catalog 2021/2022

International Journal of Online Marketing (IJOM)

International Journal of Online Marketing (IJOM)

This journal converted to Gold Open Access on January 1, 2022

Editor-in-Chief: Hatem El-Gohary (College of Business & Economics, Qatar University, Qatar)

Indexed In: INSPEC, PsycINFO®, Web of Science Emerging Sources Citation Index (ESCI) and 17 more indices

Published: Continuous Volume |Established: 2011

ISSN: 2156-1753|EISSN: 2156-1745|DOI: 10.4018/IJOM

Latest Published Articles

Published: Sep 16, 2022

DOI: 10.4018/IJOM.306975

Volume 12

Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services Open Access Article

Samantak Chakraborty, Mohammad Khalid Azam, Sana

Previous studies have examined consumer attitudes toward online services, while few studies have explored factors affecting the behavioural intention of online food delivery services. The purpose of... Show More

Download (PDF): Article

Add to Your Personal Library: Article

Cite Article

MLA

Chakraborty, Samantak, et al. "Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services." vol.12, no.1 2022: pp.1-16. http://doi.org/10.4018/IJOM.306975

APA

Chakraborty, S., Azam, M. K., & Sana. (2022). Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services. , 12(1), 1-16. http://doi.org/10.4018/IJOM.306975

Chicago

Chakraborty, Samantak, Mohammad Khalid Azam, and Sana. "Factors Affecting the Behavioural Intentions of Indian Millennials: An Analysis of Online Food Delivery Services," 12, no.1: 1-16. http://doi.org/10.4018/IJOM.306975

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Published: Aug 18, 2022

DOI: 10.4018/IJOM.299399

Volume 12

Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers Open Access Article

Anshu Rani, Arijit Roy, Maria Boaler, Itam Urmila Jagadeeswari

The concept of influencer marketing refers to the use of selected influencers to create and promote branded content to the influencer’s followers and the brand’s selected target market. Fashion... Show More

Download (PDF): Article

Add to Your Personal Library: Article

Cite Article

MLA

Rani, Anshu, et al. "Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers." vol.12, no.1 2022: pp.1-16. http://doi.org/10.4018/IJOM.299399

APA

Rani, A., Roy, A., Boaler, M., & Jagadeeswari, I. U. (2022). Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers. , 12(1), 1-16. http://doi.org/10.4018/IJOM.299399

Chicago

Rani, Anshu, et al. "Determinants of Influencer Credibility and Platform Credibility to Understand the Effectiveness of Indian Fashion Influencers," 12, no.1: 1-16. http://doi.org/10.4018/IJOM.299399

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Published: Aug 5, 2022

DOI: 10.4018/IJOM.299397

Volume 12

Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era Open Access Article

Abdul Waheed, Nargis Afzal, Muhammad Faisal Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid

Consumers have become smarter therefore smart techniques are required to grab their paramount interest toward a particular product or service. Since advanced information communications technologies... Show More

Download (PDF): Article

Add to Your Personal Library: Article

Cite Article

MLA

Waheed, Abdul, et al. "Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era." vol.12, no.1 2022: pp.1-14. http://doi.org/10.4018/IJOM.299397

APA

Waheed, A., Afzal, N., Shahzad, M. F., Arif, F., Usman, M., & Rashid, Y. (2022). Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era. , 12(1), 1-14. http://doi.org/10.4018/IJOM.299397

Chicago

Waheed, Abdul, et al. "Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations: How to Win Over Digital Consumers in the Digital Era," 12, no.1: 1-14. http://doi.org/10.4018/IJOM.299397

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View Full Table of Contents

Description, Mission, Scope & Coverage

Description:

The International Journal of Online Marketing (IJOM) is an applied research, refereed, international journal that provides complete coverage on the opportunities, challenges, and current trends encountered by researchers and practitioners in the field of online marketing. The journal offers an... Show More

Mission & Scope:

The mission of the International Journal of Online Marketing (IJOM) is to provide broad and comprehensive international coverage of subjects, issues and current trends relating to all areas of online marketing. Emphasis is highly placed on publishing research articles, case studies and book reviews that seek to connect theory with application, identifying best practices in online marketing. In... Show More

Coverage:

B2B online marketing
B2C online marketing
B2G online marketing
Conceptualization of online marketing
E-mail marketing
Internet Marketing
Legal issues related to online marketing
Measuring online marketing performance
Online Advertising
Online Branding
Online community management
Online Consumer Behavior
Online customer service
Online database marketing
Online marketing and customer relationship management
Online marketing and customer trust
Online marketing and enterprise resource planning (ERP)
Online marketing and total customer relationship management (TCRM)
Online marketing communications
Online marketing customer behavior
Online marketing customer retention
Online marketing implementation models
Online marketing in developed countries
Online marketing in developing countries
Online marketing in services
Online marketing planning
Online marketing practices
Online marketing statistics
Online marketing strategies
Search Engine Optimization (SEO)
Web Analytics
Web Design
Web Usability

Editorial Policy

IGI Global holds its journals to the highest ethical practices. View Full Editorial Policy

Abstracting and Indexing

IGI Global Open Access

When you publish under the OA model with IGI Global, you enable your work to be viewed by millions of readers worldwide immediately after publication and you are able to experience our personal support and commitment to editorial service. This includes:

Timely Publication: Quick Turnarounds & Prompt Peer Review (No Embargoes)
Continuous Support: In-House, Personalized Service Throughout the Entire Process
Cutting-Edge Technology: Proprietary Technologies & Integrations With Major Open Access Platforms
Diverse Options: Individual APCs, Platinum Funding, Institutional Open Access Agreements, & More
Research Advancement First: IGI Global Prioritizes Research Over Profit by Forfeiting Subscription Revenue
Unmatched Transparency: Comprehensive Visibility in Processes, Licensing, & More
Rapid Transformation: IGI Global is One of Few Publishers That Have Completed the Open Access Transition
Independence and Integrity: IGI Global is Committed to Maintaining its Autonomy as an Independent Publisher
Medium-Sized, Yet Powerful: IGI Global Offers Advantages of a Medium-Sized Publisher With the Reach of a Larger Publisher

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Article Processing Charges

Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-blind peer review process. 

What Does IGI Global's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

Digital tools used to support the manuscript management and review process
Typesetting, formatting and layout
Online hosting
Submission of the journal's content to numerous abstracts, directories, and indexes
Third-party software (e.g. plagiarism checks)
Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
the authors
Professional line-by-line English language copy editing and proofreading*

*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.

APC Subsidizing and Funding

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC funding, discounts, and more. Learn More

Open Access Funding Resources

IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently launched an Open Access Funding Resources page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.

Submit to This Journal

This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.

Submit

Contact

Submission-Related Inquiries
Dr. Hatem El-Gohary
Editor-in-Chief
International Journal of Online Marketing (IJOM)
E-mail: hatem.elgohary@bcu.ac.uk

Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.com

Open Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.com

Production-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.com

Rights and Permissions Inquiries
For inquiries involving permissions, rights, and reuse, please contact the Intellectual Property & Contracts Division:
contracts@igi-global.com

Publication-Related Inquiries
For inquiries involving journal publishing, please contact the Acquisitions Division:
acquisition@igi-global.com

Discoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
indexing@igi-global.com

Editorial Office
701 E. Chocolate Ave.
Hershey, PA 17033, USA
717-533-8845 x100

Archiving

All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci^® platform.

Ownership and Management

The International Journal of Online Marketing (IJOM) is owned and published by IGI Global.

International Journal of Online Marketing (IJOM) is editorially independent, with full authority of the journal's content falling to the Editor-in-Chief and the journal's Editorial Board.

The In-House Editorial Office manages the publishing operations of the journal.

IGI Global
701 East Chocolate Avenue
Hershey, PA 17033
USA

Principal Contact
Grace Long
Managing Editor of Journal Development
IGI Global
Phone: (717) 533-8845 ext. 147
E-mail: glong@igi-global.com

Support Contact
Marissa Massare
Development Editor - International Journal of Online Marketing (IJOM)
IGI Global
Phone: 717-533-8845
E-mail: mmassare@igi-global.com