Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy

Broadband internet has the potential to profoundly impact science, business and society, while simultaneously transforming almost every aspect of everyday life. Because of broadband’s increasingly prominent role and presence, it is both appropriate and timely to understand the deployment and adoption of broadband technologies worldwide.

Adoption, Usage, and Global Impact of Broadband Technologies: Diffusion, Practice and Policy contains a masterful synthesis of literature intended to enhance knowledge of broadband deployment, diffusion, adoption, usage and impact from the global perspective. Including chapters from researchers with varied geographical, educational and cultural backgrounds, this book helps the reader to understand the differences in the adoption of broadband in different countries and examine comparative policy issues at national and international levels.

The many academic areas covered in this publication include, but are not limited to:

• Broadband diffusion on VoD and TV markets
• Consumer Usage of Broadband Internet Services
• European Research and Education Networks
• Evolution in Broadband Technology
• Government Policy on Broadband Internet
• Information Communication Technology (ICT) for Rural Women’s Life
• Social Network Websites as a Marketing Platform
• Strategies for Broadband Deployment
• The FCC’s National Broadband Plan
• U.S. Rural-Urban Differences in Broadband Internet Adoption