Information Communication Technologies and Globalization of Retailing Applications

Information Communication Technologies and Globalization of Retailing Applications

Dr. Rajagopal
Indexed In: SCOPUS
Release Date: March, 2009|Copyright: © 2009 |Pages: 372
DOI: 10.4018/978-1-60566-248-0
ISBN13: 9781605662480|ISBN10: 1605662488|EISBN13: 9781605662497
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Description & Coverage
Description:

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide.

Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Building shopping arousal
  • Direct marketing in retail
  • Dynamics of buyer-supplier co-dependency
  • Grocery retailing
  • Marketing strategy in global retailing
  • Performance enhancement of team retailing
  • Profit impact on brand management
  • Self-service technologies in retail
  • Technology applications in retailing
  • Variability factors in customer values
Reviews & Statements

This book encompasses strategy implications for managers to optimize the advantage in retailing through the application of ICT and bridging customer-technology gap. The bottom line of the book is to redefine technology led retailing strategy frameworks and building sustainable customer value for mutual (customer-company) success.

– Dr. Rajagopal, Monterrey Institute of Technology and Higher Education, ITESM, Mexico
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Editor/Author Biographies
Dr. Rajagopal is Professor of Marketing at Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacturing and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He has been listed with biography in various international directories including Who’s Who in the World since 2008, and 2000 Outstanding Intellectual of the 21st Century published in 2009 by International Biographical Center, Cambridge UK. He offers courses on Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development, and other subjects of contemporary interest to the students of undergraduate, graduate, and doctoral programs. Dr. Rajagopal holds Post-graduate and Doctoral degrees in Economics and Marketing from Ravishankar University in India. His specialization is in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 34 books on marketing management and rural development themes and over 400 research contributions that include published research papers in national and international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is also member of editorial board of various journals of international repute. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been recognized by the Government of Mexico, and he has been awarded the status of National Researcher (SNI-level II) since 2004.
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