Mass Customization for Personalized Communication Environments: Integrating Human Factors

Mass Customization for Personalized Communication Environments: Integrating Human Factors

Constantinos Mourlas, Panagiotis Germanakos
Indexed In: SCOPUS
Release Date: October, 2009|Copyright: © 2010 |Pages: 318
DOI: 10.4018/978-1-60566-260-2
ISBN13: 9781605662602|ISBN10: 1605662607|EISBN13: 9781605662619
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Description & Coverage
Description:

Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency.

Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Adaptive interaction
  • Ambient intelligence for product ecosystems
  • Consumer Responses
  • Customized families of products
  • Developing interoperability
  • Enhancing e-services
  • Fundamentals of psychological customization systems
  • Life event cycle
  • Manufacturer-customer interactions
  • Mass Customization
  • Personalizing the TV experience
  • User centric frameworks
Reviews & Statements

Mass Customization for Personalized Communication Environments: Integrating Human Factors provides pragmatic references, analysis, new methodologies, and architectures that tend to approach the subject more comprehensively providing latest suggestions and solutions.

– Constantinos Mourlas, National & Kapodistrian University of Athens, Greece
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Editor/Author Biographies
Constantinos Mourlas is assistant professor in the National and Kapodistrian University of Athens (Greece), Department of Communication and Media Studies since 2002. He obtained his PhD from the Department of Informatics, University of Athens in 1995 and graduated from the University of Crete in 1988 with a Diploma in Computer Science. In 1998 was an ERCIM fellow for post-doctoral studies through research in STFC, UK. He was employed as Lecturer at the Univeristy of Cyprus, Department of Computer Science from 1999 till 2002. His previous research work focused on distributed multimedia systems with adaptive behaviour, Quality of Service issues, streaming media and the Internet. His current main research interest is in the design and the development of intelligent environments that provide adaptive and personalized context to the users according to their preferences, cognitive characteristics and emotional state. He has several publications including edited books, chapters, articles in journals and conference contributions. Dr. C. Mourlas has taught various undergraduate as well as postgraduate courses in the Dept. of Computer Science of the University of Cyprus and the Dept. of Communication and Media Studies of the University of Athens. Furthermore, he has coordinated and activelly participated in numerous national and EU funded projects.
Panagiotis Germanakos, PhD, is a Research Scientist, in the Laboratory of New Technologies, Faculty of Communication & Media Studies, National & Kapodistrian University of Athens and of the Department of Computer Science, University of Cyprus. He obtained his PhD from the University of Athens in 2008 and his MSc in International Marketing Management from the Leeds University Business School in 1999. His B.Sc. was in Computer Science and also holds a HND Diploma of Technician Engineer in the field of Computer Studies. His research interest is in Web Adaptation and Personalization Environments and Systems based on user profiling/filters encompassing amongst others visual, mental and affective processes, implemented on desktop and mobile / wireless platforms. He has several publications, including co-edited books, chapters, articles in journals, and conference contributions. Furthermore, he actively participates in numerous national and EU funded projects that mainly focus on the analysis, design and development of open interoperable integrated wireless/mobile and personalized technological infrastructures and systems in the ICT research areas of e-Government, e-Health and e-Learning and has an extensive experience in the provision of consultancy of large-scaled IT solutions and implementations in the business sector.
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