Mobilized Marketing and the Consumer: Technological Developments and Challenges

Gonca Telli Yamamoto is an associate professor in the School of Applied Sciences at Okan University, Turkey. She is the head of Information Sciences and Technologies Department. She is also coordinating Okan University Distance Education Center at present. She was formerly the founder and director of Social Sciences Institute, Business Admisitration Department and several other departments of Okan University. She currently teaches, consults and conducts research on mobile and integrated marketing, and new learning technologies in business. She has been studying integrated marketing, technological developments and customer value more than a decade in the academic field. She is also interested in broader implications associated with emerging information society. She has some books and chapters related in sales, integrated and mobile marketing and IT Ethics. Her several articles were published in several national and international journals. She has also received two outsanding paper awards from the International Academy of E- Business.