Marketing header
Did you know that there are over 213 million companies worldwide? (Statista)
From 2009-2019, business including marketing has been the most popular bachelor’s degree to pursue, outpacing other studies by 100,000+ degrees per year. (National Center for Education Statistics)
About the Marketing and Customer Relations e-Book Collection

In order to stay relevant, businesses must continuously implement the newest trends to ensure their policies and protocols remain current. Over the years, businesses have had to adjust how they market themselves and their products to keep up with the advent of technology. It has never been easier for consumers to find and communicate with companies, making it vital for businesses to brand and market themselves appropriately. There is a plethora of information available as these trends continue to evolve, though it is often difficult for leaders and managers to know exactly where to begin the process of updating their tactics.

To support leaders, managers, companies, and libraries in this complex endeavor, IGI Global has carefully selected 250+ e-books to form a collection that covers essential marketing topics such as branding, advertising, consumerism, event management, customer satisfaction, and more. It includes research from the 2001-2024 copyright year, with several titles set to release this year, to provide institutions with a holistic view of the research available.

Contact eresources@igi-global.com with any questions.

- Notable Publications Featured in This Collection -
All titles featured in this collection are also available individually and through IGI Global’s e-Book Collection (8,100+), GOBI Library Solutions, and Oasis, and are hosted on EBSCOHost, ProQuest’s E-Book Central, and GVRL.
- Acquire Marketing and Customer Relations Titles at a Fraction of Cost Through This e-Collection -
Content PurchasedPricing
Current Copyright Year – One-Time Purchase 2024
(30 – 40+ titles*)
US$ 6,280
Full Book List – One-Time Purchase 2001-2024
(250 – 260+ titles*)
US$ 15,700
Annual Subscription 2001-2024
(250 – 260+ titles*)
US$ 6,250
Evidence-Based Acquisition 2001-2024
(250 – 260+ titles*)
US$ 7,495
250+ Total Books in This Collection Valued at: US$ 55,500
(Average Regular Price Per Book: US$ 222)
Average Cost Per Book as a Part of the This Collection: US$ 63 (72% Discount on Titles)
For Institutions Interested in Acquiring this e-Book Collection,
Contact IGI Global or Your Regional Representative
- Why Acquire IGI Global's Marketing and
Customer Relations Collection? -
imageimageimageOver 250+ peer-reviewed e-books
imageimageimageimageimageimageimageInsights from more than 3,800+ international researchers from
100 countries
image
Multi-disciplinary Marketing and Customer Relations research that
spans across major fields of study, including business, education, computer science, and more
imageEach publication is produced through a quality-centric,
expediate, double-blind peer review
publishing process
imageNo additional charge for multi-user licensing (unlimited
simultaneous users), no DRM, and no embargo of content
imageHosted on the InfoSci® platform, providing no set-up, archiving, or
maintenance fees, free MARC records, COUNTER Reports
imageFull-text PDF and HTML format, formatted citations with the
ability to export to EasyBib and Crossref, and more
imageTitles indexed in Web of Science,
Scopus, and more
image Ideal resources for academic and research-focused institutions
- Marketing and Customer Relations Research
from Industry Leading Editors -
All of the titles below are featured in IGI Global's
Marketing and Customer Relations Collection.
imageProf. Bryan Christiansen serves as an adjunct business faculty at the Southern New Hampshire University and has conducted expansive international business through over 40+ countries.
image
imageProf. Maria Antónia Rodrigues, from the Polytechnic of Porto, directs the Bachelor’s in Marketing degree, and is a researcher in businesses and services.
imageProf. Victoria Pistikou is an Assistant Professor at the Democritus University of Thrace, where she teaches International Economic Relations.
imageProf. José Duarte Santos teaches at Instituto Superior Politécnico Gaya, where his research specialties are social media marketing, cosial customer relationship management, and social selling.
imageProf. Fabrizio Mosca, from the University of Torino, specializes in Strategic Luxury Management and Marketing.
- Topics Covered -
  • Advertising
  • Big Data Analytics
  • Brand Equity
  • Branding
  • Consumer Behavior
  • Consumer-Brand Relationship
  • Consumerism
  • Customer Engagement
  • Customer Relationship Management (CRM)
  • Customer Satisfaction
  • Decision-Making Techniques
Interested in Acquiring This e-Collection or Interested in
More Information? Contact IGI Global or
Your Regional Representative
Researchers: Recommend These Valuable Resources to Your Library
To set up a complimentary e-Collection trial for your institution, please fill out the form below. A member of our e-Collections Team will contact you.
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e-Books and e-Journals Collections Team
INTERNATIONAL
Nick Newcomer
Nick Newcomer
Vice President of Sales & Marketing
INTERNATIONAL
Parnia Sheibani
Parnia Sheibani
e-Collections Specialist
NORTH AMERICA
Genevieve Robinson
Genevieve Robinson
Managing Director of Marketing
CHINA & ASIA
Yvonne Li
Yvonne Li
Managing Director of IGI Science and Technology, Ltd. (IGI Global’s Subsidiary Office in Beijing, China)