About the Marketing and Customer Relations e-Book Collection
In order to stay relevant, businesses must continuously implement the newest trends to ensure their policies and protocols remain current. Over the years, businesses have had to adjust how they market themselves and their products to keep up with the advent of technology. It has never been easier for consumers to find and communicate with companies, making it vital for businesses to brand and market themselves appropriately. There is a plethora of information available as these trends continue to evolve, though it is often difficult for leaders and managers to know exactly where to begin the process of updating their tactics.
To support leaders, managers, companies, and libraries in this complex endeavor, IGI Global has carefully selected 250+ e-books to form a collection that covers essential marketing topics such as branding, advertising, consumerism, event management, customer satisfaction, and more. It includes research from the 2001-2024 copyright year, with several titles set to release this year, to provide institutions with a holistic view of the research available.
Contact eresources@igi-global.com with any questions.
- Notable Publications Featured in This Collection -
All titles featured in this collection are also available individually and through IGI Global’s e-Book Collection (8,100+), GOBI Library Solutions, and Oasis, and are hosted on EBSCOHost, ProQuest’s E-Book Central, and GVRL. - Acquire Marketing and Customer Relations Titles at a Fraction of Cost Through This e-Collection -
| Content Purchased | | Pricing |
Current Copyright Year – One-Time Purchase 2024
(30 – 40+ titles*) | | US$ 6,280 |
Full Book List – One-Time Purchase 2001-2024
(250 – 260+ titles*) | | US$ 15,700 |
Annual Subscription 2001-2024
(250 – 260+ titles*) | | US$ 6,250 |
Evidence-Based Acquisition 2001-2024
(250 – 260+ titles*) | | US$ 7,495 |
250+ Total Books in This Collection Valued at: US$ 55,500
(Average Regular Price Per Book: US$ 222)
Average Cost Per Book as a Part of the This Collection: US$ 63 (72% Discount on Titles)
For Institutions Interested in Acquiring this e-Book Collection,
Contact IGI Global or Your Regional Representative
- Why Acquire IGI Global's Marketing and
Customer Relations Collection? -
    | Insights from more than 3,800+ international researchers from
100 countries |  |
Multi-disciplinary Marketing and Customer Relations research that
spans across major fields of study, including business, education, computer science, and more
 | Each publication is produced through a quality-centric,
expediate, double-blind peer review publishing process |
 | No additional charge for multi-user licensing (unlimited
simultaneous users), no DRM, and no embargo of content |
 | Hosted on the InfoSci® platform, providing no set-up, archiving, or
maintenance fees, free MARC records, COUNTER Reports |
 | Full-text PDF and HTML format, formatted citations with the
ability to export to EasyBib and Crossref, and more |
 | Titles indexed in Web of Science,
Scopus, and more |
Ideal resources for
academic and research-focused institutions